Added: Graylon Acord - Date: 27.10.2021 21:22 - Views: 10413 - Clicks: 6008
An ad that came out on Monday has gone viral this week in India. The topic? Open urination and defecation. It goes like this. A group of guys he out at the break of dawn to relieve themselves in the fields surrounding their village. But, as they start to undo their pajamas, they hear a metallic beat. From around them, a group of veiled women appear, striking utensils and silverware. They mock the men for answering nature's call in nature.
They call several of them out by name — and attack their pride and honor. The men ask the women to consider their own pride and let them have some privacy. The women respond: "Oh, really? When we are assaulted or raped because we have to go to the field in the cover of darkness to relieve ourselves, what happens to privacy or honor?
In this videowhich had almostviews by early Monday, the men are shamed into building toilets at their homes. It's funny, but it's also calling attention to a serious problem in India — a lack of toilets. The ad is part of the "Corporate Social Responsibility" goal for Astral Pipes; by law every company in India has to spend 2 percent of their annual profit on some kind of corporate social responsibility.
And of course it can't hurt the company's bottom line. More than million people — representing more than half of the world's toilet-less people — live in India. Open defecation is a contributing factor.
And without private toilets, the health of women and girls suffers, too. Many develop genitourinary infections from not urinating frequently enough — and from poor hygiene during menstruation. The U. Stories of girls being assaulted when they go to do their business in the fields abound. The "lack of access to washrooms in public spaces and at homes le to crimes as well as girls dropping out of schools when menstruation sets in," says Swarnima Bhattacharya, the head of Women's Health Line who has developed a "Bathroom Justice" campaign to promote public toilets for women.
It's not just about privacy and dignity but also practicality and health. The government is aiming to address the issue with the Swachh Bharat Abhiyaan Clean India Mission — India's ambitious plan to improve access to toilets by There's a social movement pushing the issue as well, sometimes by focusing watching women piss the high men-to-women ratio in India: women to every 1, men.
The message is that a man will have a better chance of finding a bride if his family home or the home he's preparing for his future mate has a toilet. Another campaign that translates as "No toilet, no bride" in the state of Haryana, where there are women for every 1, men — has resulted in a sharp upturn in the of families who suddenly want to build in-home restrooms.
Toilet ownership there increased 21 percent in households with "marriage-aged" men — 22 to 25 — between andaccording to a report released this week in the Journal of Development Economics. Some 1. The report's authors say Haryana state's imbalanced sex ratio gives women the upper hand in marriage and toilet bargaining.
Case studies show that after the campaign launched inbrides' families, traditionally treated as inferior to the groom's family, have been able to insist on a toilet before agreeing to a betrothal. And in February, the he of villages in the state pledged to end open defecation and not marry their daughters into homes without private toilets. Grooms' families have to show the village head a certificate of building completion before the marriage can be sanctioned. And though the ad is fiction, watching women piss women-only " Cleanliness Committee " of each village in Haryana's Kurukshetra district conducted similar actions a few years ago.
They stood at crossro in their villages at dawn with flashlights and sticks, taunting, mocking and then entreating the men who were off to use the fields. They appealed to the men's sense of honor to protect women who have to go outside to defecate or urinate. The idea was reinforced by the state's "No toilet, no bride" message. The of toilets in the district doubled between and As ofmore than 1, villages in the state are open-defecation free.
And the state has declared it will be totally open-defecation free by the end of But there have been many reports throughout India of toilets being built but not usedor documented as built but really not, and complaints of toilets falling apart because of shoddy material.
In most families, she points out, men get first dibs, then children, and women last of all. And the "No toilet, no bride" campaign hasn't worked elsewhere — like in the neighboring state of Madhya Pradesh — where the male-female ratio is slightly better, women for every 1, men.
The authors of the journal report found that, instead, what did work was linking a private, indoor toilet to elevated social status and respect. So, maybe the appeal to honor in the viral video could work in changing the status quo, at least to some extent, says Bhattacharya. The ad is being distributed digitally, says Kairav Engineer, senior business development manager at Astral Pipes.
Chhavi Sachdev is a journalist based in Mumbai. Contact her chhavi. Listen Live. A new ad in India shows women mocking watching women piss who answer nature's call in nature. It's part of a national effort to encourage men to put a toilet in the family home.
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